Hilary Bromberg is Strategy Director / Principal at egg, a boutique Seattle-based brand communications firm that works exclusively with sustainable brands. She is also a founder of Barefoot Provisions — a consciously curated online store for the primal foodie.

Hilary spent most of her life in the Northeast, where she was educated by Quakers, who literally taught her how to hug trees, and then at MIT and Harvard, where she was trained as a cognitive neuroscientist, and also picked up a degree in literature along the way. After conducting far too much research in psycholinguistics and neurolinguistics, she moved to NYC, where her background gave her an uncanny grasp of branding and marketing. After working as a strategic consultant, she became disillusioned with modern civilization and moved out to a high-desert yurt in New Mexico, where she wrote a dystopic novel, A New You.

At egg, she has worked to build a diverse set of sustainable brands, from Nature’s Path and Earthbound Farms, to Traditional Medicinals and Energy Star. She has also worked to develop products in the natural/organic food space. Hilary speaks widely about branding, sustainability, primal/paleo living, and culture change at conferences such as TEDx, Sustainable Brands, Permaculture Voices, Paleo f(x), and Ancestral Health Symposium. She teaches classes and workshops geared toward farmers and artisanal food producers for WSU, WSDA, Viva Farms, and The Center for Local Food and Sustainable Living. She is currently working on a non-fiction book about the primal foundations and cultural implications of the sustainability movement — Paleo Happiness: Beyond the Standard American Life.

Marty McDonald is the Creative Director and Principal of egg in Seattle, a 13-year-old communications firm focusing exclusively on sustainable brands. He is also a founder of Barefoot Provisions — a 2 year old consciously curated online store featuring ancestral and primal foods. His latest endeavor is the Mismatch Institute, an educational institute, living retreat center and community incubator. 

After studying social sciences and psychology at Duke University, and then art and design at the School of Visual Arts in New York, Marty began work as an art director and eventually become Executive Creative Director at advertising giant DDB Worldwide in Seattle. In 2002, things took a turn towards a more systems-thinking perspective, and he launched egg, the first of its kind brand development and marketing firm focused on sustainability.

At egg, Marty works closely with progressive companies and organizations in many sectors to help them define their brands around the complex world of sustainability — from Nature’s Path Organic Foods and The Honest Company, to Energy Star and BALLE. In 2007, egg became the first national marketing firm to become carbon neutral and is one of the founding B Corporation members who are setting a new corporate standard for social and environmental performance.

Marty’s work and interests have evolved from an early shift towards sustainable business in 2003, to a focus on health, nutrition, culture and human happiness in the context of ancestral health science and evolutionary psychology.

Marty has post-graduate certificates in Sustainable Business and Entrepreneurship from the Bainbridge Graduate Institute and is active in the Pacific Northwest food scene, from sitting on the board of the Cascade Harvest Coalition, to teaching classes geared toward next generation and immigrant farmers, and artisan food producers, for Washington State University, the Washington State Department of Agriculture, Viva Farms, and The Center for Local Food and Sustainable Living. He speaks widely about branding and sustainability at conferences such as TEDx, Sustainable Brands, Permaculture Voices, and the Savory Institute.